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Market Research Services: Competitor, Industry and Customer Analysis

Evidence-based market research, from competitor and industry analysis to market sizing, customer research and SWOT.

CompetitorCustomerIndustry
Market ResearchCompetitor • Customer • Industry
Market research example for a student meal-kit service: TAM, SAM and SOM market sizing with a bottom-up estimate, a customer survey showing cost as the biggest barrier, and a competitor positioning map revealing a gap for affordable two-portion kits

Market Research and Competitive Analysis Services

The U.S. Small Business Administration describes it simply: market research helps you find customers, and competitive analysis helps you make your business unique. Combined, they reveal a competitive advantage.

We gather data from authoritative sources such as the U.S. Census Bureau, run customer surveys and interviews, and analyse your industry with Harvard Business School's Five Forces and value chain frameworks. You get clear findings and recommendations, not just data.

Market Research: What's Included

Competitor analysis

Profiles of key competitors, their positioning, offers and pricing, with a competitor analysis matrix.

Competitor benchmarking

Side-by-side benchmarking on the measures that matter to your customers.

Industry analysis

Industry structure and attractiveness using Porter's Five Forces.

Industry analysis reports

Structured industry and market analysis reports.

Market sizing

Top-down and bottom-up market size estimates with transparent assumptions.

Customer research

Customer needs, segments and personas from surveys, interviews and secondary data.

Survey research

Questionnaire design, fieldwork planning and analysis.

Product research

Concept testing and feature prioritisation.

SWOT analysis

Evidence-based strengths, weaknesses, opportunities and threats.

Business intelligence

Dashboards and reports that keep insights current.

How It Works

  1. 1

    Define the decision

    We agree the business question and what the research must answer.

  2. 2

    Plan

    We choose secondary sources and primary methods.

  3. 3

    Collect

    We gather data from official statistics, competitors and customers.

  4. 4

    Analyse

    We size the market and analyse the industry and competitors.

  5. 5

    Recommend

    You receive a report with clear, actionable recommendations.

Standards and Guidelines We Follow

Our methods follow published standards from recognised authorities, so your work holds up to supervisors, examiners and peer reviewers.

StandardWhat it coversSource
Five ForcesHarvard Business School framework for industry structureHarvard Business School, Institute for Strategy & Competitiveness: The Five Forces
Strategic positioning and the value chainHarvard Business School frameworks for competitive advantageHarvard Business School, Institute for Strategy & Competitiveness: Strategic PositioningHarvard Business School, Institute for Strategy & Competitiveness: The Value Chain
SBA market research guidanceMarket research and competitive analysis for businessesU.S. Small Business Administration: Market research and competitive analysis
Official statisticsDemographic and business data for market sizingU.S. Census Bureau: data.census.govU.S. Census Bureau: County Business Patterns

What You Receive

  • Market research report with executive summary
  • Competitor analysis matrix
  • Market sizing model with assumptions
  • Five Forces and SWOT analysis
  • Survey instrument and results (where included)
  • Presentation slides

Who This Service Is For

  • Start-ups and small businesses: Market validation and business plans.
  • Established companies: New markets, products and competitor monitoring.
  • MBA and business students: Industry and competitor analysis projects.
  • Non-profits: Needs assessments and stakeholder research.

Market Research: Frequently Asked Questions

What is included in a competitor analysis?

Who your competitors are, how they position themselves, their offers and prices, strengths and weaknesses, and where you can differentiate.

How do you estimate market size?

Top-down from official and industry data, bottom-up from customer and pricing data, with every assumption stated.

What data sources do you use?

Official statistics such as the U.S. Census Bureau, company filings and your own customer data, plus primary research where needed.

Do you do SWOT analysis?

Yes, grounded in evidence from the industry and competitor analysis rather than opinion.

Is my project confidential?

Yes. Your files are stored privately and only the people working on your project can open them. We sign a non-disclosure agreement on request.

Do you offer refinements after delivery?

Yes. After delivery you can request refinements within the agreed scope directly from your client dashboard.

How is the price calculated?

Every project gets an itemised quote based on scope, complexity and deadline. You pay only after you accept the quote.

How do I get started?

Request a free quote online, message us on WhatsApp or email us. A specialist will reply with an itemised quote within 2-4 business hours.

Who is credited for the work?

You remain the author. For publications, the ICMJE recommends acknowledging writing assistance and editing rather than listing it as authorship. For coursework, follow your institution's academic integrity policy.

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Ready to Get Your Quote?

Describe your project and a specialist will reply with an itemized quote within 2-4 business hours.

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